A solid career in interior design and staging homes for realtors did not equip me to stage my own home to its highest potential when I sold it. Hindsight and getting my accreditation in staging have shown me how difficult it is to be objective when staging your own home. The emotional connection is like a veil between your own reality and your potential buyer’s. Staging is very specific about appealing to your potential buyer.
Do you want the larger return on investment?…Or your art collection that may be a little too personal? Personal experience taught me that regardless of the return on investment, selling your home is easier if it sells quickly. Showing your home to potential buyers comes with its own lifestyle. I wrote about my experience and suggestions in my blog story, “Woes of the Marketeer’s Club”. For now, my goal is to help you sell your home as quickly and profitable as possible.
The Consumer Guide to Real Estate Staging
Three Phases of Home Staging
WE MAXIMIZE WHAT YOU HAVE SO THAT IT APPEALS TO REALTORS AND THEIR BUYERS: Getting you top dollar for the least amount of investment is our business. You will be absolutely amazed when you see the dramatic transformations we will accomplish in a single Staging Day using what you already have. Experienced and trained in staging to market your property, we reinvent your current belongings to turn buyer traffic into offers. It exemplifies financial sense.
WE RECOMMEND PURCHASES OR RENTAL “INVESTMENTS” TO SELL YOUR HOME: We know what sells homes and will make recommendations for purchases or rental “investments” that will MORE than pay for themselves in your ROI. During Staging Day, we bring in accessories specifically for the photo op, increasing your Realtor’s marketing results as they attract internet traffic. Over 95% of today’s home buyers begin searching online BEFORE ever visiting a home. We want to make a first impression that compels them to see your home up close and personal as soon as possible!
WE MAKE SIMPLE UPDATES WITH A SPLASH OF DRAMA TO KEEP THE EYE MOVING AND INCREASE YOUR ROI: Working with your budget and timeline, we may suggest paint, electrical and other cosmetic improvements that will result in a higher return on investment. We will explain the positives and negatives of each to help you choose which rooms and improvements are “worth it.”
STAGING: The Art of using marketing and design techniques to create an environment that CALLS OUT TO potential buyers, "home, SWEET HOME".
AFFORDABLE AND HIGHLY EFFECTIVE STAGING CONSULTATION
Step one is a discovery call to assess your buyer demographic. Next, a home “walk-through” with a detailed checklist as we take photos and discuss optimal BIG return-on-investment and staging strategies that are designed to emotionally connect to your buyers. Your detailed staging report will also include our essential “Open House Checklist” and “Closet Organization Checklist”.
OCCUPIED STAGING MINI-MAKEOVER
Expect a HUGE transformation in a little time, as we roll up our sleeves to reinvent your space to stage the main areas of the home based upon the Staging Report recommendations. Using what you already have, we embellish your visual shopping list and get higher impact photographs with our perfect “just-in-case” staging accessories. Home must be prepped and cleaned prior to stager arrival.
FULL SERVICE OCCUPIED STAGING
For larger projects generally over 2000 square feet, you can expect a HUGE transformation, as we reinvent each space using what you already have! Embellish your visual shopping list and get higher impact photographs with our “just-in-case” staging accessories. Home must be prepped and cleaned prior to stager arrival.
VACANT STAGING SERVICES
This is where we shine! Starting with a home assessment, we deliver a proposal that provides a Good, Better, Best option to fit every budget. Using top quality furnishings, we achieve the model home look that guarantees a buyer will “fall in love”. Home must be prepped and cleaned prior to stager arriving.
In today's highly competitive market, the buyer expects a turn-key model home look. At STAGE CURATE, we stage and merchandise your property to draw this buyer. Using our "Feel Home" philosophy below, we take an eight step room by room approach, so that no stone is left unturned in the merchandising of your property. Our Mission: Create a lasting impression for the homebuyer in order to sell your property fast and for top dollar.